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ABOUT

INDUSTRIAL
DESIGNER.

Full-service visual production — art direction, AI generation, post-production.

AVAILABLE FOR NEW PROJECTS

I'm Yida — an industrial designer with a trained eye for aesthetics and a builder's instinct for what actually works.

My foundation in engineering and three-dimensional thinking gives me a perspective most designers don't have. I see visual problems differently — not just as questions of style, but as systems to be solved with precision and intention.

I care deeply about how things look. Because the right aesthetic isn't decoration — it's the first thing your audience feels before they read a single word.

01

PHILOSOPHY

Engineering meets aesthetics

Industrial design trained me to think in three dimensions — to understand structure, material, function. That thinking didn't leave when I moved into visual design. It made me better at it. I approach every project with the logic of an engineer and the eye of a creative director.

Aesthetics is a strategy

I believe great design should feel inevitable — like it couldn't have been any other way. The right typeface, the right color, the right amount of space. These aren't decorative choices. They are the difference between a brand people trust and one they scroll past.

One person. Full pipeline.

I handle the entire visual production pipeline independently — from the first concept to final delivery. No handoffs, no translation loss between disciplines. What you brief me is what gets built.

02

EXPERIENCE

2025.09 — 2026.05

Brand Designer

Cobreathe

Developed brand identity systems, visual assets and creative direction for the company's product lines. End-to-end visual production across digital and print.

2023.05 — 2025.08

In-house Designer

Globex Trading Co., Ltd

Served as the company's de facto designer — responsible for website design, business card design, presentation decks and brand collateral.

03

EDUCATION

2023

Bachelor of Industrial Design

Tianjin University of Commerce
B.ENG SECOND-CLASS SCHOLARSHIP MILAN DESIGN WEEK · CHINA UNIVERSITIES DESIGN AWARD — 2ND PRIZE
04

SKILLS & TOOLS

A cross-disciplinary toolkit built over years of real project work — spanning 3D modeling, AI-assisted visual production, brand design and web.

Languages: Chinese · English
DESIGN
Brand IdentityIndustrial DesignWeb DesignArt DirectionPitch DecksUI / UX
3D & RENDERING
BlenderRhinoKeyShotSpline3D ModelingProduct Visualization
AI & PRODUCTION
MidjourneyAI Image GenerationPost-ProductionPhotoshopPrompt Engineering
DIGITAL & CODE
FigmaVibe CodingWeb Publishing
05

SERVICES

01

Product Visuals

Campaign-quality imagery without a photography budget. 3D modeling, AI generation and post-production combined.

02

Brand Identity

Logo, color systems and visual language built to scale. From early-stage startups to established businesses.

03

Web Design

Landing pages and brand websites that convert. Designed and launched end to end.

04

Graphic Design

Marketing materials, campaign assets, print and digital collateral — built to carry a brand across every touchpoint.

05

Pitch Decks

Investor-ready presentations that tell the brand story as clearly as the numbers do.